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FOUNDER & PRINCIPAL ADVISOR

Jayesh Menon

Ec.D | CI TP | FIBP | MBA

Connecting Markets. Creating Opportunities. Building Opportunities

Jayesh Menon is an international trade and investment professional with over 25 years of experience across global markets, working at the intersection of enterprise growth, institutional collaboration, and economic development.

His work focuses on enabling organizations to move beyond market access and build sustainable international presence through structured advisory, institutional connectivity, and global partnerships.

Founder

Vars Boffin

Professional Journey

Jayesh's career spans engagements across North America, the Middle East, Asia, and emerging markets, where he has worked with:

  • Enterprises expanding into international markets
  • Government agencies and economic development institutions
  • Trade promotion organizations
  • Academic and industry platforms

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Years Working
experience

His experience reflects a strong integration of policy insight, market understanding, and execution-oriented advisory.

Institutional Engagements

Jayesh has collaborated with leading global institutions and organizations,
including:

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These engagements have contributed to initiatives across trade facilitation, investment attraction, and global market development.

Academic & Professional Credentials

Jayesh brings a strong academic and professional foundation to his advisory work:

Ec.D

Certified Economic Developer

CITP

Certified International Trade Professional

FIBP

FITT International Business Professional

MBA

Master of Business Administration

These credentials reflect a combination of economic development expertise, international trade specialization, and strategic management insight.

Speaker, Faculty & Industry Engagement

Jayesh is actively engaged as a business speaker, mentor, and guest faculty, contributing to knowledge sharing across institutions and professional platforms.

His sessions are designed to bring practical insights, real-world case exposure, and structured thinking to participants.

Jayesh Menon - Connecting Markets, Creating Opportunities, Building Futures
"International markets are built through relationships, not transactions. Sustainable growth comes from structured collaboration, institutional alignment, and the ability to connect opportunity with execution"

Entering new markets requires more than ambition. It requires the right strategy, partnerships, and market approach. Connect with Vars Boffin to evaluate your next phase of growth.